Ellactiva.

Ellactiva is a health produce company who manufacture delicious calcium toffees, which are an effective way to give the body all the calcium it needs to stay healthy.

I created the full rebrand for Ellactiva, which included the new logo design, brand guidelines, packaging design and website design. The brief was to create an attractive contemporary brand, which would appeal predominantly to young women. The abstract pattern represents bone structure, this has been applied to a human spine. The result depicts a flexible, strong, energetic brand, using a minimal approach with bright highlights.